Chapter III: Drinks advertising.

Direct or indirect propaganda or advertising in favour of alcoholic beverages, the manufacture and sale of which are not prohibited, are authorised exclusively:

1° In the written press, excluding publications aimed at young people, as defined in the first paragraph of article 1 of law no. 49-956 of 16 July 1949 on publications aimed at young people;

2° By radio broadcasting for the categories of radio stations and in the time slots determined by decree in the Conseil d'Etat ;

3° In the form of posters and signs, subject to article L. 3323-5-1; in the form of notices and objects inside specialised sales outlets, under conditions defined by decree by the Conseil d'Etat;

4° In the form of messages, commercial circulars, catalogues and brochures sent by producers, manufacturers, importers, traders, dealers or warehousekeepers, provided that these documents contain only the information specified in article L. 3323-4 and the conditions of sale of the products they offer;

5° By inscription on vehicles used for normal drinks delivery operations, provided that this inscription only includes the description of the products and the name and address of the manufacturer, agents or stockists, to the exclusion of any other indication;

6° For traditional festivals and fairs devoted to local alcoholic beverages and within these festivals and fairs, under conditions defined by decree;

7° In favour of museums, universities, brotherhoods or oenological initiation courses of a traditional nature as well as in favour of presentations and tastings, under conditions defined by decree;

8° In the form of offers, free of charge or against payment, of objects strictly reserved for the consumption of beverages containing alcohol, marked with their names, by the producers and manufacturers of these beverages, on the occasion of the direct sale of their products to consumers and distributors or on the occasion of tourist visits to manufacturing sites;

9° On online communication services excluding those which, by their nature, presentation or purpose, appear to be primarily aimed at young people, as well as those published by sports associations, companies and federations or professional leagues within the meaning of the French Sports Code, provided that the propaganda or advertising is neither intrusive nor interstitial.

Any sponsorship operation is prohibited when its purpose or effect is direct or indirect propaganda or advertising in favour of alcoholic beverages.